Hunvagy

About the Client

Hunvagy is a startup social platform that connects Hungarians living abroad with Hungarian-owned businesses — through a location-based feed, map-based discovery, and a positive, politics-free community experience. Founder Máté Károlyi has himself lived abroad for 7 years (Australia, Egypt, Montenegro, currently Spain), and built the idea from personal experience: Hungarians abroad help each other almost everywhere, they just don't have a shared platform where they can easily find one another.

The app itself is still in development, so before launch they needed a landing page that would already start gathering and activating their future user base.

The Challenge

The goal wasn't a traditional "coming soon" page, but an experience that would:

• build genuine urgency around signing up, even though the product itself isn't available yet,
• geographically segment subscribers, since Hunvagy's entire functionality — feed, recommendations, map — is built around location,
• create a sense of exclusivity ("Founding Member" status) to get early adopters invested before any usable features exist,
• and lay the groundwork for the community tone they want to carry into the app launch itself — positive, supportive, politics-free.

The Solution

1. Country-specific waitlist pages with dynamic member counts

We built separate subpages for each target country (Spain, Germany, Austria, Slovakia, the UK, Romania, Serbia, Canada, Ukraine, and others), each with its own live-updating "waiting members" counter. This directly reflects the product's core function (location-based community building), and also provides local social proof: a visitor in Spain doesn't see an abstract global number, but exactly how many people are waiting for Hunvagy in their own country.

2. Countdown and urgency elements

A live countdown timer runs in the hero section, paired with an "18,000 members have already joined" message — so movement and the risk of missing out (FOMO) are felt from the very first moment on the page, even though the app itself isn't live yet.

3. "Founding Member" positioning in four steps

We communicate the signup process as a simple four-step journey (fill out the questionnaire → become a Founding Member → connect with other Hungarians → discover), making it clear that early subscribers aren't just joining a waitlist — they'll have a say in the product's future.

4. Video product demo of the not-yet-finished app

Since the application itself is still under development, a short showcase video previews how the feed, map, and community features will work, so visitors can picture the final product before it goes live.

5. Testimonials built around real user pain points

Three character-driven testimonials (Barcelona, Berlin, London) show through specific, credible situations (finding a Hungarian dentist, kids' programs, local events) why the target audience is missing this product — these aren't generic praise, but precise use cases.

6. Personal, founder-voiced onboarding email sequence

After signing up, users receive a deeply personal, story-driven email directly from Máté — telling his own emigration story (Australia, language and financial struggles, then the help of the local Hungarian community), which isn't just an introduction but also establishes the product's "why," and invites the subscriber to share their own story too. This step starts building the trust-based community tone the platform aims to represent long before the app itself launches.

7. FAQ section for trust-building

Since this is a product that doesn't exist yet, a prominent FAQ block (what is Hunvagy, how much does it cost, what makes it different, which countries will it be available in, how is data protected) plays a key role in reducing the doubt and uncertainty that come with an offer visitors can't yet try for themselves.

Results

Before launch, the landing page had already gathered a substantial number of subscribers, broken down by country across multiple countries, building a ready-made, segmented, engaged "Founding Member" community by the time the application itself is complete.