FansBRANDS

The key to success? A fully custom app in 11 languages, supercharged with premium features to drive downloads and sales.

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In just 90 days, we built their mobile app and racked up over 3,000 downloads

Mobile apps sell big. Online stores fall flat.

The numbers speak for themselves: users view 4.2x more products per session in mobile apps than on the web. That leads to 1.9x higher conversion rates and a 20% bump in average order value compared to e-commerce stores. Makes sense, right?

Basic apps? Not our style. Fully customized, revenue-driving apps? That’s what we do.

• We turned the Shopify store into fully functional apps for both iOS and Android. To make that happen, we added essential features like:
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  • App icon
  • Loading screen
  • No internet screen
  • Mobile app development via custom code conversion (not from scratch)
  • Apple Pay for iOS*
  • Account deletion for logged-in users (automated)*
  • Full publishing to the App Store and Google Play
  *These are mandatory for App Store approval.
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• With those features, an app could be considered ready. Fully functional, approved by both app stores and ready to roll. But we don’t stop at "ready." We think growth. We build systems that drive self-sustaining profits. Here’s what we did to spark massive app downloads and instant purchases—all included in our fully done-for-you service:

Growth mode: custom push notification, lead magnet, smart pop ups, and email campaigns that sent downloads through the roof

• • Unlimited custom push notifications
  • Automated abandoned cart reminders
  • Automated abandoned product reminders
  • 'Rate this app' pop-up
  • Mobile app-specific lead magnet (FansBRANDS picked the "Wheel of Fortune")
  • Website pop-ups promoting app downloads
  • Email campaigns targeting newsletter subscribers to encourage app downloads
  • Integrated app usage and purchase tracking in Google Analytics (real-time active users, historical active users, page-specific active users, and much more.)
  • Measuring mobile app purchases

Wheel of Fortune: one spin, guaranteed discount, instant results

One of the biggest drivers of downloads and in-app purchases? The classic lead magnet: the Wheel of Fortune.

Let’s be real, who doesn’t love a quick game, especially when every spin wins?

Here’s how it works: right after downloading the app, users get one spin to win either 5%, 10%, or 20% off. But here’s the catch: they’ve got just 2 hours to use it, and only through the app. With that time limit, we took advantage of the sense of urgency.

So with one simple spin, we hit two birds with one stone: boosted app downloads and immediate purchases, while training users to shop inside the app. Smart, right?

How we turned a simple pop-up into a smart, high-converting tool

Let’s be honest - most website pop-ups are annoying. You probably close them without even thinking. So for FansBRANDS, we added a few clever twists to make theirs actually work:

• Shown only once per visitor per session
• Shown in no more than 3 sessions total
• Timed differently on different pages, based on how long it takes to build trust with the given content
• Once a user clicks the App Store or Play Store button, the pop-up stops showing

The result of this sophisticated pop-up? A smooth user experience and over 1,000 app downloads in the first 20 days alone.

For a fully custom-built app, we happily delivered on every unique request

Like we said, this is a fully done-for-you service. Our goal? Apps that don’t just work—they sell like they’re on steroids. FansBRANDS came with a few special requests. Naturally, we made it all happen. Customized, top to bottom.

Nr.1. 11 different website domains integrated into just one application with 11 languages

This wasn’t so obvious as it might sound. Fansbrands.com, fansbrands.de, fansbrands.es, fansbrands.hu… all separate domains. But we wanted one app that adapts automatically to each user’s language.

The solution? A single app in the App Store and Google Play that runs in 11 languages. After download, it detects the user’s country and displays everything—push notifications, features, the full experience—in their language (or English by default).

Nr. 2. Onboarding form = better data, smarter targeting

When someone downloads the app, they fill out a short onboarding form, like choosing their favorite team and racer. From there, they’re dropped into a super-targeted email flow.

But that’s just the beginning. Thanks to this data and the custom push notification feature, FansBRANDS can send ultra-relevant push notifications, too.

You know that push notifications have the highest conversion rate, right?

In our solution, the client can segment push notification sending according to different aspects. This enables them to take advantage of even more targeted notifications than in the case of the email newsletters.

1. Language
2. Android or iOS
3. Favorite team and driver

Any combination works.

Here's an example: Let's say Ferrari and Leclerc win the weekend's Grand Prix, and FansBRANDS immediately sends a push notification to those who chose them. What happens next? These users are highly likely to click on the message and order a Leclerc t-shirt or a Ferrari cap — because the offer is timely and personal.

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Nr.3 Product page “back” button for easy navigation through products

In the e-commerce store, users rely on their browser’s back button. But in an app, we needed another solution.

To make navigation easy, we added a “back” button on the product pages, so users can quickly return to the product list. Small feature, big impact.

What we delivered: one-time setup, ongoing revenue—no extra costs

Here’s the bottom line. FansBRANDS started with a Shopify store spread across 11 domains.

We converted that into one powerful mobile app - on both iOS and Android - available in 11 languages.

With premium features like:

• Sophisticated website pop-ups
• The Wheel of Fortune lead magnet
• Onboarding form for user data collection
• Ultra-targeted email and push campaigns

…we built a system that keeps delivering. One investment, continuous results.

Who’s the client?

‍FansBRANDS is a prominent reseller of official Formula 1 merchandise, serving an expansive audience across Europe. Known for their extensive collection of Formula 1 apparel and accessories, they aimed to enhance their digital footprint and accessibility by venturing into mobile commerce.