Herbstritt Haustechnik

Digital Recruitment and Local SEO in Building Services

The Herbstritt Haustechnik project marks another successful chapter in our close collaboration with the Verdatherm Group. Following the successful renewal of the group's central website (verdatherm.de), the task was to digitally position one of the group's local members in a specific German region.

Multi-level Business Strategy

While other group members focused primarily on HR support, for Herbstritt, we applied a more complex approach:

• Recruitment (HR): The central function remains attracting new employees by presenting Herbstritt as an attractive local employer.

• Client Conversion and Ads: We developed specific landing pages within the website targeted by paid advertisements to directly generate residential and business inquiries.
• Local SEO and Blog: A dedicated blog section was integrated to strengthen SEO for surrounding small German towns, boosting the company's visibility in the local market.

Service Focus

The website provides a structured presentation of high-standard building services characteristic of the group:

• Heating and ventilation technology.
• Air conditioning and cooling installation.
• Full-scale electrical installation services.

Technology and Client Satisfaction

• Webflow: The site was built in Webflow for speed and easy content management.
• Satisfaction: The quality of work is verified by complete client satisfaction and our long-term partnership with the Verdatherm Group.

The Herbstritt Haustechnik project proves that a well-structured website can simultaneously serve as an HR tool and an effective sales channel. Through the blog and targeted ads, the company successfully reaches both new colleagues and potential clients in its region.