ÉlményPláza

Project Overview

The Élménypláza project aimed to reimagine the visual and user experience of an online platform that curates and offers a wide range of activities and experiences. The offering is remarkably broad: from flights to guided adventures to boat trips, numerous categories are available, making it easy for users to find the perfect experience for themselves or as a gift – whether it's an adventure, a wellness package, or an unforgettable experience gift.

At the heart of the design process was creating a modern, visually inspiring interface capable of showcasing the diversity of the offering while supporting fast, intuitive browsing. A key constraint was preserving the basic structure of the existing user flows, so the site would remain familiar to returning visitors.

Design Approach

Throughout the project, strong emphasis was placed on visually conveying the mood of each experience. The goal wasn't simply a clean interface, but a design capable of connecting with users on an emotional level and encouraging exploration.

The structure was shaped so that the different experience types are easy to navigate and quickly accessible, with the entire system receiving a cohesive visual framework.

Design work was carried out in Figma, enabling flexible iteration and efficient feedback loops. In total, 25 different screens were designed for the project, each developed in separate web and mobile versions.

Mobile and Responsive Experience

Since a significant portion of users access the platform via mobile devices, special attention was given to the experience on smaller screens. The mobile interfaces aren't simply scaled-down versions of the desktop design, but independently considered, optimized solutions.

The unified design system ensures the site performs consistently across all devices, while navigation, switching between categories, and the purchase flow remain smooth on every platform.

Collaboration with the Client

Throughout the project, ongoing communication with the client ensured the designs met not only aesthetic but also business requirements. We presented the current progress daily and refined the details based on feedback.

This iterative process helped ensure the final solutions truly aligned with the platform's goals and users' needs.

Outcome

The resulting design delivered a clearer, more modern, and far more experience-driven interface. Users can now navigate between categories more easily and reach relevant offers faster – whether they're searching for a gift idea for an upcoming anniversary or a birthday.

The revamped UI/UX not only strengthens the Élménypláza brand visually, but also contributes to a more efficient and enjoyable shopping experience, while laying a solid foundation for future, continuously expanding development.