Mano Klima

About the client

When we started working together, Manó Klíma’s services included electrical, air conditioning (AC), and heat pump work, but the primary focus was on AC installation and maintenance. Since then, the business has expanded to include the installation of security camera systems and IT networking services. The company started gaining local recognition and acquired an increasing number of business requests and returning customers. Our client was determined to build something solid that could support his family long-term.

"They recently created a website for me that turned out incredibly well, and I was very satisfied. That’s why I decided to hire them for local SEO as well, to ensure continued success. I am extremely grateful for their work and highly recommend them to anyone who is unhappy with their current website or wants a new one. You won't be disappointed!" – Lóránt Pólya, Manó Klíma

Challenges

The primary challenge was the saturated air conditioning market and the competitiveness of relevant keywords. The websites ranking highest for AC-related keywords were not only visually appealing but also rich in content. Furthermore, Manó Klíma previously lacked an online presence, and Lóránt was unfamiliar with online marketing strategies. However, having seen the transformation of another client of ours in a similar situation (Sáfár Bau), he trusted our expertise.

The solution

1. Our strategy
2. Mobile-first SEO-optimized website

The Implementation

1. Our srategy

Our strategy consisted of a modest global SEO investment and content accumulation over the following year. We started the process with four SEO-optimized blog articles per month targeting long-tail keywords related to Manó Klíma’s services—including electrical work, air conditioning, and heat pump installations. Once the website was complete and the client was satisfied with our work, they also engaged us for local SEO.

2. Mobile-first, SEO-optimezed website

Competitor Analysis

Competitor analysis was the first step, where we examined the Google TOP 10 results for the most relevant keywords for Manó Klíma. Our complex SEO tool, SEMrush, provided valuable insight into competitors' online presence. By studying the successful websites, we found the methods to make our client's website stand out.

Web Design

Aligning with current trends, we developed a mobile-first website design characterized by elements such as larger font sizes, simplified navigation, and fast loading times. The website included a homepage, an About Us page, a blog, and a contact page, as well as three service pages. We integrated a contact form, the Messenger platform for live chat, and Google Maps into the Contact page. The service pages were optimized for search engines based on our keyword research.

3. Local SEO

Due to the nature of the business, our primary focus was on local SEO. Our goal was to get Manoklima.hu into the Google 'local 3-pack' search results. Achieving a spot in the 'local 3-pack' is crucial because it captures the majority of clicks, leaving the rest of the websites to share the remainder. Our local SEO steps included optimizing Manó Klíma’s Google My Business profile, placing local keywords on specific pages, building local backlinks, and requesting Google reviews from past customers.

Our local SEO steps were as follows:

• Optimizing the Manó Klíma Google My Business profile: This included writing keyword-optimized descriptions and verifying that all business data was correct and fully completed.
• Creating 10–15 pieces of optimized content as Google My Business posts.
• Implementing schema markup on the website: Since search engines favor schema markup, we implemented code, such as "@schema_zip: 2700", a code that explicitly tells search engines that Manó Klíma operates in the municipality with the zip code 2700 (Manó Klíma's headquarters).
• Placing local keywords on specific pages of the website: We incorporated Manó Klíma's target locations into both the visible content and the alt, meta, or OG titles and descriptions.
• Local backlink building: We featured Manó Klíma on locally relevant pages, referral sites, and directories, which added (local) credibility to the website in Google's eyes. This aids the website's global SEO ranking in addition to supporting our local SEO efforts.
• Requesting Google reviews from past customers: We contacted several of Manó Klíma's previous customers and asked them to write reviews that included a few SEO-optimized keywords.

4. Blog page creation and optimization

The content creation process began with extensive keyword research, based on which we developed a content strategy, or a thematic authority map. This is a logical structure that organizes keywords according to search hierarchy and search volume, ensuring that lower-volume long-tail keywords are placed at the lower levels of the structure/content tree, supporting higher-volume short-tail keywords at the higher levels of the structure. This is an extremely complex and critical step in the SEO process, especially today in the era of AI-driven SEO content writing. A large volume of SEO blog articles will not yield results without proper structure and thematic relevance.

We utilized the NeuronWriter SEO tool to ensure our content consistently outperformed the best of the Google TOP10 competitors.

5. SEO tracking and riporting

• We used SEMrush to monitor our SEO efforts in real-time and to send Manó Klíma detailed, transparent monthly reports that included backlink analysis and keyword rankings.

Results

The promising results were consistently delivered:

• Manó Klíma received the TopCssGallery.com "Site of the Day" design award on March 27th.
• Ranking in the Google TOP100 organic search results for relevant keywords starting from the third month.
• Website traffic is continually increasing.
• Achieving placement in the local 3-pack for all six targeted local keywords within one month of starting our local SEO efforts.

The client expressed his satisfaction and trust in our work, and just a few months into our partnership, he requested two additional service pages, expanding Manó Klíma’s offerings to include security camera system installation and IT networking services. The owner was also able to hire two additional employees to handle the growing number of service requests.

We are delighted by Manó Klíma’s success and look forward to assisting the company in its next phases of business growth. We are confident the company will achieve them soon.