CSVET – Centro Veterinário

Client Overview

CSVET – Centro Veterinário is a veterinary clinic based in Vila Real de Santo António, a small town in southern Portugal, dedicated to providing high-quality care for pets. While the clinic had an existing website, its outdated appearance and poor technical execution meant it neither ranked well in local searches nor reflected the clinic's true professional standards. The client recognized that a strong online presence was essential to reach new pet owners who increasingly turn to Google to find local veterinary services.

Project Goals

• Build a professional website that accurately represents the clinic's expertise and builds trust with potential clients from the very first impression.
• Deliver a user-friendly, easily maintainable site that the client can update independently, without technical assistance.

• Improve the website's SEO performance so that residents of Vila Real de Santo António and the surrounding area can easily find the clinic when searching for veterinary services.

Solutions

• Premium design: The new design communicates the clinic's professional identity and caring approach through a clean, polished aesthetic that builds trust immediately.
• SEO strategy: Targeted on-page optimization ensured the website ranks among the top results for key local search terms (veterinário, clínica veterinária) within a 20 km radius.
• Webflow development: The site was built in Webflow, giving the client full flexibility to edit content with minimal technical knowledge.

Technical Execution

The site was designed in Figma and developed in Webflow, with a carefully crafted brand identity — including a custom logo, consistent color palette, and typography system.

Mobile performance was a priority throughout development, as the majority of local searches happen on mobile devices.

Key features:

• Responsive design: The site performs flawlessly on both desktop and mobile, delivering a consistent user experience across all devices.
• Local SEO optimization: The site's structure, content, and technical configuration were all built to maximize visibility in local search results.
• Custom brand identity: A logo guidelines document and unified visual language were developed to ensure consistency throughout the entire website.

Results & Impact

Since launching the new website, CSVET has seen significant gains in Google's local search rankings. The average rank position for "veterinário" improved from #4 to #2, and for "clínica veterinária" from #5 to #3 — measured within a 20 km radius of Vila Real de Santo António. The site now truly represents the clinic's professional standards while consistently driving organic traffic.

Client Feedback

The client was extremely satisfied with the final result. The personalized approach throughout the project and the tangible SEO improvements both received strong praise. The new website not only met expectations — it exceeded them.