March 2, 2023
Mate Karolyi

The Dos and Don'ts of E-Commerce Custom Website Design

In the world of e-commerce, designing a custom website that caters to the customers' needs is crucial. A well-designed e-commerce website can drive traffic and increase sales, while a poorly designed website can do the opposite. There are numerous factors that businesses need to consider while designing a custom website to ensure it stands out from the competition. In this article, we will explore the dos and don'ts of e-commerce custom website design, providing you with a comprehensive guide to making your website the best it can be.

1. Images and Videos

DO: Use High-Quality Images and Videos

When it comes to e-commerce, images and videos are the lifeblood of your website. Customers want to see what they are buying before they purchase it. Therefore, businesses must use high-quality images and videos to showcase their products. High-quality visuals will give customers a better idea of what they are purchasing and increase the likelihood of a sale.

DON'T: Use Too Many Images or Videos

While using high-quality images and videos is essential, businesses must also be mindful of not overloading their website with too many visuals. Too many visuals can slow down the website, making it difficult for customers to navigate. Moreover, it can also make the website look cluttered and unprofessional.

2. Navigation

DO: Keep Navigation Simple

One of the most critical aspects of e-commerce website design is navigation. Businesses must ensure that their website is easy to navigate, allowing customers to find what they are looking for quickly. A simple navigation bar that is easy to use can make all the difference when it comes to customer satisfaction.

DON'T: Overcomplicate Navigation

While keeping navigation simple is essential, businesses must also avoid overcomplicating it. Businesses must avoid using too many categories or subcategories, making it challenging for customers to find what they are looking for.

3. Smooth Checkout Process is King: Is Your Cart Menu As Simple As It Can Be?

DO: Make the Checkout Process Simple

The checkout process is the final stage of the customer journey, and businesses must ensure that it is simple and easy to use. A complicated checkout process can frustrate customers, leading to cart abandonment. Therefore, businesses must make the checkout process as straightforward as possible, reducing the likelihood of cart abandonment.

DON'T: Ask for Too Much Information During Checkout

While making the checkout process simple is crucial, businesses must also avoid asking for too much information during the checkout process. Asking for unnecessary information can make the checkout process longer and frustrate customers, leading to cart abandonment.

4. Mobile and Desktop Shopping Experience

DO: Optimize for Mobile Devices

In today's age of technology, customers are using their mobile devices to browse and shop online. Therefore, businesses must ensure that their e-commerce website is optimized for mobile devices. Optimizing for mobile devices can improve customer experience and increase sales.

DON'T: Ignore Desktop Users

While optimizing for mobile devices is essential, businesses must also ensure that their website is desktop-friendly. Ignoring desktop users is a big mistake as many customers still prefer to use their desktops to shop online. Ignoring desktop users can lead to lost sales and frustrated customers.

5. Keep an Eye on Product Descriptions for Top Conversion

DO: Provide Clear Product Descriptions

Clear product descriptions are crucial in e-commerce website design. Customers want to know what they are purchasing, and a clear product description can make all the difference. Therefore, businesses must provide clear and concise product descriptions that accurately describe the product's features, benefits, and specifications.

DON'T: Use Generic Product Descriptions

Using generic product descriptions is a big no-no in e-commerce website design. Generic product descriptions can make the product seem unappealing and unremarkable. Therefore, businesses must avoid using generic product descriptions and create unique descriptions that showcase the product's unique features and benefits.

FAQs

What is the most crucial aspect of e-commerce website design?

Navigation is the most crucial aspect of e-commerce website design. A simple navigation bar that is easy to use can make all the difference when it comes to customer satisfaction.

Should businesses optimize their e-commerce website for mobile devices?

Yes, businesses should optimize their e-commerce website for mobile devices. In today's age of technology, customers are using their mobile devices to browse and shop online.

Can generic product descriptions hurt a business's sales?

Yes, generic product descriptions can hurt a business's sales as they make the product seem unappealing and unremarkable.

Conclusion

In conclusion, designing a custom e-commerce website is a crucial aspect of every business in today's digital age. By following the dos and don'ts of e-commerce custom website design, businesses can create a website that stands out and attracts customers. Businesses must use high-quality visuals, keep navigation simple, make the checkout process easy, optimize for mobile devices, provide clear product descriptions, and avoid using generic descriptions. By doing so, businesses can create a website that not only looks good but also drives traffic and increases sales. So, what are you waiting for? Start designing your custom e-commerce website today, and don't forget to follow the dos and don'ts!

About the author

Mate Karolyi

I'm Mate Karolyi, the founder and CEO of TRAVLRD. My days are largely filled with strategic business development and sales tasks, as well as project management. Alongside my passion for the startup world, I have a love for award-winning web design, which is why I also serve as a jury member for the Top Design King Award. In my free time, I enjoy playing chess, playing guitar, or windsurfing.

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