March 5, 2023
Mate Karolyi

The Ultimate Guide to Creating a Custom eCommerce Website Design in 2023

So you’ve decided to start an e-commerce business, but you’re not sure where to begin with your website design? Fear not, fellow entrepreneur! In this ultimate guide to eCommerce websites, we’ll be taking  you on an uplifting and challenging journey through the process of creating the best eCommerce website from scratch. Buckle up, grab some snacks, and let’s get started!

Setting Goals and Brainstorming Ideas

Ah, the fun of making plans and coming up with ideas! It's comparable to taking a wild and insane voyage into the realm of fantasy. But let's define your brand identity and target market first, before we get too carried away. The most crucial query is: Who are you and to whom are you trying to sell?

Once you've resolved that, you need to determine your unique selling offer (USP). What distinguishes you from your rivals? Is it your merchandise, your helpdesk staff, or your peculiar sense of humor? Make sure it is prominently displayed on your website, whatever it may be.

The next step is to establish a brand voice and tone. Which would you prefer—formal and businesslike or informal and fun? In the copy and style of your website, let your individuality shine through. Don't forget to carry out market research to find out what your target customer wants from an e-commerce website.

Choosing the Right eCommerce Platform and Tools

Choosing the right platform and tools can be a daunting task. There are so many options out there and different website platforms offer different advantages. But fear not, dear reader, our guide to eCommerce website design will guide you through the process. First, compare popular eCommerce platforms to find one that suits your needs and budget.

Next, select the right domain name and hosting provider. Your domain name should be easy to remember and relevant to your brand. And your hosting provider should offer reliable and fast server speeds.

Choosing a content management system (CMS) is also important. This will determine how easy it is to manage and update your website. And don't forget to install and customize themes and templates to give your beautiful website a unique look and feel. Make sure to always base your design decisions on the most important factor: conversion.

Creating a User-Friendly eCommerce Website Design

A successful online store needs a user-friendly design. Make an intuitive navigation menu first.The categories and subcategories should make sense for the products in your eCommerce shop. Make sure it is clear and simple.

Your ability to present your products in the best possible  way will be aided by a clear and concise product page design. To build a unified and aesthetically pleasing e-commerce web design, establish a theme for your website and use effective color schemes and typography. Don't forget to include top-notch photos, videos, and other design components as well to offer your e-commerce products the recognition they merit.

Adding Essential E-Commerce Features

Now it's time to add essential e-commerce features to  your website. This includes implementing a shopping cart and checkout process, integrating payment gateways, setting up customer accounts  and order tracking, and implementing shipping and tax calculators.

Make sure your shopping cart and checkout process are clear and easy to use. And choose payment gateways that are reliable and secure. Offering customer accounts and order tracking can also help build trust with your customers. And don't forget to implement shipping and tax calculators to give your customers accurate pricing information.

Designing the Best eCommerce Homepage

Your homepage is like the front door to your e-commerce business. It's the first thing your customers see, so make it memorable and engaging. Create a homepage that showcases your brand and highlights your unique selling proposition.

Incorporate calls-to-action (CTAs) to encourage your customers to explore your website and make a purchase.Use professional web design perfectly to display featured products and promotions to entice your customers to buy. And highlight customer reviews and social proof to build trust and credibility. If you incorporate all of these steps, it'll make your website look legitimate and professional.

Optimizing the eCommerce Web Design for Mobile Devices

In today's world, optimizing your website for mobile devices is essential. Design a responsive website that looks great on all devices, from desktops to smartphones. Test and optimize your website for mobile devices to ensure it loads quickly and all eCommerce features are easy to use.

Simplify the checkout process for mobile users to increase conversions. And utilize mobile-specific features, such as click-to-call buttons, to make it easy for customers to get in touch.

Launching Your eCommerce Site

You put a lot of effort into building your bespoke e-commerce website, but there are still a few crucial procedures to do before launching. To start, thoroughly test your website to make sure everything is  operating as it should. Verify the page for any issues, such as missing images or broken links.

As a next step, develop a marketing strategy to publicize the debut of your website.To spread the word, use paid advertising, email marketing, and social media. Don't forget to generate buzz by giving your devoted consumers access to exclusive discounts and promotions.

When you're prepared to launch, make sure to make a big announcement! To get people enthusiastic, have a launch party, set up a countdown, or give one-time bargains. Celebrate the success of your new website and all your hard work!

Measuring and Improving the Performance of the E-Commerce Site

After launching your website, it's crucial to evaluate and enhance its performance. Track crucial metrics like traffic, conversions, and bounce rates using website analytics. Identify areas that require improvement using this data.

Based on user input and analytics data, modify your website. Do A/B testing to determine what appeals to your audience the most. And to keep your website interesting and up to date, don't forget to regularly add new features and content.


Can I use pre-designed templates for my e-commerce website instead of creating a custom design?

Yes, you can definitely use pre-designed templates for your e-commerce website. However, keep in mind that using a pre-designed template may limit your ability to  fully customize your website and may result in a less unique design. Additionally, some templates may not have all the essential e-commerce features you need. So, if you want to create a truly custom website design that stands out from the competition, we recommend designing your website from scratch or hiring a professional web designer.

How can I ensure that my eCommerce website is secure and protects my customers' data?

There are several steps you can take to ensure that your e-commerce website is  secure and protects your customers' data. First, make sure your website has an SSL certificate to encrypt sensitive information. Second, implement a secure payment gateway, such as PayPal or Stripe, that complies with industry standards. Third, regularly update your website software and plugins to avoid security vulnerabilities. Finally,provide clear and transparent privacy policies to reassure your customers that their data is safe with you.

What’s the most important feature to include on an e-commerce website?

The most important feature to include on an e-commerce website is a clear and easy-to-use shopping cart and checkout process.This feature directly impacts your website’s conversion rate. It can be a good idea to test it several times, focusing on eliminating any unnecessary steps or pop-ups that can distract the customer or in any way hinder the checkout process. Remember: your goal is that they pay and it should be as easy as even a 5-year-old can do it.


Creating an e-commerce custom website design can be a daunting task, but with the right strategy and tools, it can also be an exciting and rewarding experience. Start by defining your brand identity and target audience,  choosing the right platform and tools, and designing a user-friendly website with essential e-commerce features. Don't forget to create a killer homepage, optimize for mobile devices, and thoroughly test your website before launching. And remember, measuring and improving your website performance is an ongoing process. Stay up to date with the latest trends and technology to stay ahead of the competition. With this ultimate guide, you'll be well on your way to creating a successful e-commerce custom website that your customers will love. Happy designing! If it seems an overwhelming task to take upon, you can always hire a professional web design agency, like TRAVLRD to create an eCommerce website for your business that satisfies all of the above criteria.

About the author

Mate Karolyi

I'm Mate Karolyi, the founder and CEO of TRAVLRD. My days are largely filled with strategic business development and sales tasks, as well as project management. Alongside my passion for the startup world, I have a love for award-winning web design, which is why I also serve as a jury member for the Top Design King Award. In my free time, I enjoy playing chess, playing guitar, or windsurfing.

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