February 28, 2023
Mate Karolyi

Why Your eCommerce Website Design Is Losing Conversion Rate (And How to Fix It)

Running an e-commerce business can be challenging, especially when you are not generating enough sales. One of the critical components of an outstanding eCommerce website is a custom website design that is user-friendly, visually appealing, and optimized for conversions. Web design is critical, unfortunately, many e-commerce websites make common mistakes in their UI/UX design, which leads to a loss of sales. In this article, we will discuss the reasons why your e-commerce website is losing sales and provide actionable tips on how to fix it.

Lack of User-Friendly Navigation

One of the most significant factors that affect online sales is a complicated navigation system. If your website visitors cannot find what they are looking for quickly in the search results, they will leave your site and find other online retailers that offer a better user experience. Some common navigation mistakes that e-commerce websites make include:

  • Unclear product categories and subcategories
  • Confusing menu items and submenus
  • No search bar or a poorly optimized search function

To fix this issue, you need to ensure that your navigation system is user-friendly and easy to use. You can do this by:

  • Organizing your product categories and subcategories in a logical and intuitive manner
  • Simplifying your menu items and submenus in the eCommerce design
  • Adding a prominent search bar and optimizing your search function

Poor Website Loading Speed - Online Shoppers Want a Fast eCommerce Website

Another critical factor that affects e-commerce sales is website loading speed. If your website takes too long to load, your potential customers will have a poor experience shopping on your site, so they leave it and find another online store that offers a faster UX. According to Google, the ideal website loading speed should be less than 3 seconds.

To fix this issue, you need to optimize your website loading speed by:

  • Reducing the size of your images and videos in your eCommerce web design
  • Minimizing HTTP requests
  • Enabling browser caching
  • Compressing your files

Inadequate Product Information on the eCommerce Site

One of the most significant mistakes that e-commerce websites make is providing inadequate product information. Customers want to see and read a sufficient amount of details about the product they want to buy. It can be detailed technical information, images, or even videos, and one of the most powerful ways to add information is to include customer reviews. If your potential customers cannot find enough information about your products online, they will not make a purchase. Many eCommerce sites make the following common product information mistakes:

  • Poor-quality product images
  • Incomplete product descriptions
  • No product reviews or customer feedback

To fix this issue, you need to provide comprehensive product information by:

  • Adding high-quality product images and videos
  • Writing complete and detailed product descriptions
  • Encouraging customer feedback and product reviews

Ineffective Call-to-Actions - CTA Optimization is Key for Conversion

Call-to-actions (CTAs) are critical elements of e-commerce website design. They encourage website visitors to take specific actions, such as making a purchase, signing up for a newsletter, or following you on social media. If your CTAs are not effective, your potential customers will not take the desired action.

To fix this issue, you need to ensure that your CTAs are clear, compelling, and easy to find. Some tips for creating effective CTAs include:

  • Using action-oriented language
  • Placing your CTAs in prominent locations
  • Using contrasting colors to make your CTAs stand out

Cluttered Homepage Design

Another mistake that e-commerce websites make is a cluttered homepage design. Your homepage is the first impression that your potential customers will have of your online store, and if it is cluttered, confusing, and overwhelming, they will leave your site and find another online store that offers a better user experience.

To fix this issue, you need to ensure that your homepage design is clean, organized, and visually appealing. Some tips for creating a clutter-free homepage include:

  • Using a simple and clean design
  • Highlighting your best-selling products or promotions
  • Providing easy access to your product categories and subcategories
  • Including a clear and prominent search bar

Absence of Trust Signals - Use Social Proofs to Make it Easy to Decide

Trust signals are critical components of e-commerce website design. They reassure your potential customers that your online store is trustworthy, reliable, and secure. If your website does not have enough trust signals, your potential customers will not feel comfortable making a purchase.

To fix this issue, you need to include trust signals on your website, such as:

  • Security badges and certifications
  • Customer reviews and testimonials
  • Return and refund policies
  • Contact information and customer support

Unoptimized Checkout Process - Don't Fail at the Finishline of Online Shopping

The checkout process is the final step in the e-commerce shopping process, and if it is not optimized, it can lead to shopping cart abandonment and lost sales. Some common checkout process mistakes that e-commerce websites make include:

  • Requiring too much information from customers
  • Not providing multiple payment options
  • Not offering guest checkout
  • Not optimizing for mobile devices

To fix this issue, you need to optimize your checkout process by:

  • Minimizing the amount of information required from customers
  • Providing multiple payment options
  • Offering guest checkout
  • Optimizing your checkout process for smartphone and tablet devices

Failure to Optimize for Mobile Devices - Create a Responsive Website Design

In today's mobile-first world, it is critical that your e-commerce website is optimized for portable electronic devices. If shopping online is not a smooth ride on your website when it's accessed by smartphones or tablets, you will lose potential customers who prefer to shop on their smartphones and tablets.

To fix this issue, you need to ensure that your website is mobile-responsive and optimized for mobile devices by:

  • Using a responsive design that adapts to different screen sizes
  • Optimizing your images and videos for mobile devices
  • Making your website easy to navigate on a small screen
  • Offering a mobile-friendly checkout process

FAQs

Why is the conversion rate of my e-commerce website low?

There could be several reasons why your e-commerce website is not generating enough sales, including a lack of user-friendly navigation, poor website loading speed, inadequate product information, ineffective call-to-actions, cluttered homepage design, absence of trust signals, unoptimized checkout process, and failure to optimize for mobile devices.

How can I fix my e-commerce website design to generate more sales?

To fix your e-commerce website design, you need to address the common mistakes that e-commerce websites make, such as improving your navigation system, optimizing your website loading speed, providing comprehensive product information, creating effective call-to-actions, creating a clutter-free homepage design, including trust signals, optimizing your checkout process, and optimizing for mobile devices.

Conclusion

In conclusion, if your e-commerce custom website design is losing you sales, you need to identify the common mistakes that e-commerce websites make and take action to fix them. By improving your website's user experience, optimizing for conversions, and providing comprehensive product information, you can boost your sales and grow your e-commerce business. Remember, a successful e-commerce website design is not just about aesthetics; it's about creating a user-friendly and optimized website that drives sales and provides a seamless shopping experience for your customers.

About the author

Mate Karolyi

I’m Mate, the CEO of TRAVLRD. My journey in the web design realm began 7 years ago, and over time, I honed my skills not just in web design, but also in graphic design, web development, SEO, and digital marketing. I've always been passionate about creating and improving, which led me to a prestigious position as a jury member of the Top Design King Award.

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