March 4, 2023
Mate Karolyi

Lights, Camera, E-Commerce: The Impact of Video on Custom Website Design

In the world of e-commerce, having a custom website that stands out from the crowd is crucial. You want your site to be eye-catching, easy to navigate, and engaging for your audience. But what if we told you there's a tool you're probably not using to its fullest potential? That tool is video, and its impact on ecommerce custom web design is undeniable.

In this article, we'll explore the benefits of video for ecommerce web design, the latest trends, and tips to make your site stand out.

The Benefits of Video for eCommerce Web Design

Lights, camera, conversions! Video is a great tool to boost engagement and conversions on your ecommerce website. Here are some ways that video can help:

Boost Engagement and Conversions

Are you tired of high bounce rates and low conversion rates? Say no more! Video is here to save the day. Videos are more engaging than static images and text, and can hold your audience's attention for longer. This means they're more likely to stick around and make a purchase. In fact, according to a study by Wyzowl, 84% of consumers have been convinced to buy a product or service after watching a brand's video.

Showcase Products and Services

Do you have a product or service that needs a little extra love? Video is the perfect way to showcase your offerings and give them the spotlight they deserve. Whether it's a demo video that shows how your product works or a virtual tour of your service, video can help you communicate your value proposition more effectively and get more people excited about what you have to offer.

Build Brand Trust and Credibility

In the world of e-commerce, trust is everything. People need to know that they can trust you before they'll give you their hard-earned cash. Video can help you build trust and credibility with your audience by giving them a peek behind the scenes of your business, introducing them to your team, and highlighting your company culture. This can help you establish a more personal connection with your customers and make them feel more confident in their decision to buy from you.

Improve SEO and Site Performance

Last but not least, video can help improve the SEO and site performance of your e-commerce store. By incorporating video into your site, you can increase dwell time (the amount of time people spend on your site), reduce bounce rates (the percentage of people who leave your site after viewing just one page), and improve your site's overall engagement metrics. This can have a positive impact on your search engine rankings and make it easier for people to find your site in the first place.

The Latest Trends in Video for eCommerce Website Design

Attention all shoppers! If you want to stay ahead of the curve in online store design, you need to know the latest trends in video. Here are some of the hottest trends right now:

Live Video Shopping

Who needs in-store shopping when you can shop from the comfort of your own home – and with a live salesperson to help you out? Live video shopping is becoming increasingly popular in e-commerce, as it allows customers to interact with salespeople in real time, ask questions about products, and make purchases directly from the video stream. It's like QVC, but way more modern.

360-Degree Product Videos

Gone are the days of boring, static product photos. 360-degree product videos are the new way to showcase your products and give your customers a more immersive experience. These videos allow customers to see every angle of a product, giving them a better sense of what it looks like and how it works. It's like having the product right in front of you, but without the risk of breaking anything.

User-Generated Content

Who needs a fancy marketing team when you have your own customers creating content for you? User-generated content (UGC) is becoming more and more popular in e-commerce, as it allows brands to showcase their products through the eyes of their customers. This can include everything from customer reviews to photos and videos of customers using the product in real life. UGC is authentic, relatable, and highly effective in building brand trust and loyalty.

Interactive Videos

Why settle for passive viewing when you can interact with the video? Interactive videos are a growing trend in e-commerce, as they allow customers to engage with the content in a more meaningful way. This can include everything from clickable hotspots to quizzes and polls that allow customers to provide feedback or answer questions. Interactive videos are a great way to keep customers engaged and increase their level of investment in your brand.

Personalized Videos

Why say it with words when you can say it with a video? Personalized videos are becoming more popular in e-commerce, as they allow brands to connect with their customers on a more personal level. These videos can include everything from personalized greetings to product recommendations based on the customer's browsing and purchase history. Personalized videos are a great way to make your customers feel special and increase their loyalty to your brand.

Tips for Using Video on Your E-Commerce Website

Now that you know the benefits of video and the latest trends in eCommerce store design, it's time to talk about how to use video effectively on your website. Here are some tips to help you get the most out of your video content:

Keep it Short and Sweet

Attention spans are short these days, so make sure your videos are too. Keep your videos short and to the point, focusing on the most important information and messaging. No one wants to sit through a 10-minute video about the history of your brand (unless it involves puppies, then maybe).

Optimize for Mobile

More and more people are using their mobile devices to shop online, so it's important to make sure your video content is mobile-friendly. This means optimizing your videos for smaller screens, faster load times, and responsive design. No one wants to wait for a video to load when they're trying to buy something on the go.

Use High-Quality Visuals and Sound

If your video looks and sounds like it was shot on a potato, people aren't going to stick around to watch it. Make sure your videos are shot in high-quality resolution, with clear visuals and crisp sound. Consider investing in professional equipment or hiring a video production company to ensure the best possible quality.

Add Captions and Subtitles

Not everyone can watch a video with sound on (like when you're hiding in the bathroom from your kids). By adding captions and subtitles to your videos, you make them more accessible to a wider audience. Plus, it helps with SEO and can improve your video's performance in search results.

Incorporate Calls-to-Action

Don't just leave your viewers hanging at the end of your video – give them a clear next step. Incorporate calls-to-action (CTAs) at the end of your videos, directing viewers to a specific product page, promotion, or sign-up form. CTAs can help increase engagement and conversions, and are a crucial element in any effective video marketing strategy.

FAQs About Video on eCommerce Sites

Got questions about using video on your e-commerce site? We've got answers (and jokes) for you!

Is Video Expensive to Produce?

It depends on what you're looking for. You could spend a fortune on a high-end video production, complete with special effects and explosions (because explosions make everything better). But you could also make a simple, effective video using just your smartphone and a good idea. It all comes down to your budget and goals.

How Long Should My Videos Be?

As we mentioned earlier, attention spans are short these days. But that doesn't mean you have to cram all your information into a 15-second video (unless you're trying to teach people how to make a sandwich, then 15 seconds is more than enough). Generally, videos should be long enough to get your message across, but not so long that people lose interest. Aim for 30 seconds to 2 minutes for most e-commerce videos.

Can I Use Stock Videos on My Site?

Of course! Stock videos can be a great resource for e-commerce websites, especially if you don't have the resources to create your own content. Just make sure you're using high-quality, relevant stock footage that fits with your brand and messaging.

Do I Need Professional Equipment to Make Videos?

Nope! While professional equipment can help improve the quality of your videos, it's not necessary to make great content. With just a smartphone and a good idea, you can create a video that resonates with your audience. And who knows, maybe your shaky, low-budget video will go viral and make you the next big thing on the internet (we're looking at you, Chewbacca Mom).

How Do I Measure the Success of My Videos?

Good question! It's important to measure the success of your video content to see what's working and what's not. You can track metrics like views, engagement, conversions, and time spent watching to get a sense of how your videos are performing. And don't be afraid to experiment – try different types of videos, lengths, and messaging to see what resonates best with your audience.

Conclusion: Lights, Camera, E-Commerce

In conclusion, a video is a powerful tool for e-commerce custom website design. By incorporating video into your site, you can boost engagement, showcase your products and services, build brand trust and credibility, and improve your SEO and site performance. To make the most of video, keep up with the latest trends, follow best practices for video production and optimization, and track your metrics to measure success.

So, what are you waiting for? Lights, camera, e-commerce!

About the author

Mate Karolyi

I’m Mate, the founder of TRAVLRD. My journey in the web design realm began 7 years ago, and over time, I honed my skills not just in web design, but also in graphic design, web development, SEO, and digital marketing. I've always been passionate about creating and improving, which led me to a prestigious position as a jury member of the Top Design King Award.

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