Why Do Musicians Must Have a Website in 2023?
In recent years, many musicians have gained popularity online before becoming mainstream successes. Examples include SoundCloud rappers and singers like XXXTentacion and Post Malone, as well as YouTube pop sensations like Justin Bieber and Ed Sheeran. It may seem like having a strong online and social network is all you need to succeed as a musician in 2023. However, this is not necessarily the case.
While social media and streaming sites are essential tools for musicians to connect with their audience and promote their work, it is still essential to have a personal website as well. Even successful musicians who have gained fame without their own website have still found it beneficial to have a professional and customizable online look.
In addition to giving you more control over your online brand and image, a personal website can provide more opportunities for monetization, such as through the sale of merchandise and tickets. It can also serve as a central hub for your online presence, with links to your social media profiles and other resources.
Another reason why it is important for musicians to have a personal website is that not everyone will be discovered through social media or streaming platforms like YouTube and SoundCloud. A website provides a central headquarters where fans and industry professionals can learn more about you, find details about live appearances and tour dates, and discover more about your music. It can also help brands, managers, and agents find out everything they need to know about you and your music, making it easier for them to work with you.
You control your website
Having a personal website as a musician is extremely beneficial because it gives you complete control over your online platform. Your website serves as your command center, where you can decide exactly what content is featured and how it is presented. This allows you to establish your online brand and image in a way that is not possible with a Facebook page or other social media platform. A personal website is a space that you control and can continue to control, without having to accept the whims of third-party platforms or business development. You won't have to worry about sudden UI changes or your page being used to promote other artists or sell unrelated products.
In addition to giving you control over your web presence, a personal website can also provide numerous other benefits. It can serve as a central hub for your online activities, with links to your social media profiles and other resources. It can also offer more opportunities for monetization, such as through the sale of merchandise and tickets.
Having a personal website is important for building a long-term internet presence and establishing a professional image. It allows you to showcase your music and performances in a way that is not possible on social media, and gives you the ability to connect with your audience in a more comprehensive and customizable way.
Have your own brand
You control the aesthetic, the interactivity, and how it relates to the rest of the music industry and the wider digital world. For one, it can offer significant opportunities to make money selling music and merchandise, while for others it can be a purely artistic endeavor; in essence, an online rendition or extension of a concept album, with little or nothing about traditional or contemporary music marketing.
It is a space that you control and will continue to control. You do not have to accept the whims of any third-party platform or business development. You won't suddenly find that the UI has changed without warning and that your page is currently being used to promote other artists you are not associated with or to sell something else entirely.
Another reason it's wise to have a website as a musician is that just because The Weeknd, Shawn Mendes, and 5 Seconds of Summer are popular via YouTube and Vine doesn't mean everyone, no matter how talented his, will be discovered in a similar way. That's not to say you shouldn't download music from YouTube, SoundCloud, and the like either, but there's a central headquarters where people can search or click on your social and streaming channels. will help brands, managers, and agents. Learn more about you (everything you wish they knew!), find details about live appearances and tour dates and of course, find more music.
You can sell anything on your music website
One of the major benefits of having a personal website as a musician is the ability to sell a wide range of products and services directly to your audience. With a website, you can easily and effectively monetize your music and build a sustainable career in the music industry.
One of the most common things that musicians sell on their websites is merchandise (merch), such as t-shirts, hats, and other branded items. By offering merchandise for sale on your website, you can give your fans a way to show their support and connect with your brand. You can also offer limited edition or exclusive items to create a sense of scarcity and drive sales.
In addition to merchandise, you can also sell tickets for your gigs and tours directly through your website. This allows you to control the ticketing process and keep more of the profits from ticket sales. You can also offer VIP packages or other special experiences, such as meet and greets or backstage access, to further monetize your live performances.
There are many other things that you can sell on your website as a musician, such as digital downloads of your music, subscriptions to exclusive content, or even physical copies of your albums. The options are endless, and the ability to sell directly to your audience can be a powerful way to generate revenue and support your music career.
In addition to selling products and services, having a personal website as a musician also allows you to build and manage an email newsletter and mailing list. An email newsletter is a great way to stay in touch with your audience and keep them up-to-date on your latest music, Spotify releases, and performances. You can use your newsletter to promote your new releases, announce tour dates, and share other news and updates.
Building a mailing list is a valuable asset for any musician, as it allows you to reach out directly to your most dedicated fans and followers. You can use your mailing list to send newsletters, promotional offers, and other targeted messages to your audience. This can be a powerful way to drive sales, build loyalty, and engage with your audience.
To build your mailing list, you can use sign-up forms on your website, social media profiles, and other online platforms. You can also offer incentives to encourage people to join your mailing lists, such as exclusive content, discounts, or early access to tickets and merchandise.
Having a website for a musician is prestige in 2023
Having a personal website as a musician can be a mark of prestige. A website is a professional and customizable online presence that reflects your brand and image and showcases your music and performances in a way that is not possible on social media. It allows you to present yourself in the best light and demonstrates to your audience and industry professionals that you are serious about your craft and committed to building a long-term career.
A personal website also sets you apart from other musicians who rely solely on social media to connect with their audience. It shows that you are willing to invest in your online presence and take control of your online brand and image. This can help you stand out in a crowded music industry and attract the attention of industry professionals, such as labels, managers, and agents.
Overall, having a personal website can be a valuable tool for increasing your prestige as a musician and establishing yourself as a professional artist. It allows you to showcase your talent and dedication, and can help you build a loyal fanbase and a successful career in the music industry.
Should you use a website builder or you should hire a professional developer?
One important question that musicians may face when creating a personal website is whether to use a website builder or hire a professional developer. Both options have their own advantages and disadvantages, and the best choice for you will depend on your specific needs and goals.
Using a website builder can be a convenient and cost-effective option for musicians who want to create a simple and straightforward website. Website builders typically offer a range of templates and design tools that allow you to create a professional-looking website with little to no coding experience. They also often include hosting and domain name registration, making it easy to get your website up and running quickly.
However, website builders may have limitations in terms of customization and functionality. If you want a more complex or unique website, or if you need specific features or integrations, you may need to hire a professional developer. Professional developers can create a custom website that meets your specific needs and goals, and can also provide ongoing support and maintenance.
If you are considering hiring a professional developer for your website, we encourage you to consider TRAVLRD, an award-winning web design agency. With over 10 design awards and affordable prices, we are a trusted choice for musicians looking to create a professional and effective online presence. Contact us today to learn more about our services and how we can help you succeed online.