March 1, 2023
Mate Karolyi

The Top 5 eCommerce Mistakes to Avoid in Custom Website Design 

E-commerce is booming! With the COVID-19 pandemic forcing everyone to stay indoors, online shopping has become the norm. E-commerce businesses are now more relevant than ever, and every entrepreneur is striving to create a unique online presence. However, there's a lot that can go wrong when designing an e-commerce website. You can't afford to make any mistakes when it comes to e-commerce custom website design. The competition is fierce, and your website has to stand out from the rest. In this guide, we'll take a humorous look at the top 5 mistakes in e-commerce custom website design and how to avoid them.

Mistake #1: Making the Website Too Complicated or Using Too Many Pop-ups

E-commerce websites don't have to be complicated. Some businesses try to cram too much into their website, resulting in a cluttered mess. The last thing a customer wants is to be bombarded with information. Keep it simple, folks! Here's how:

  • Use a clean and simple layout
  • Minimize the use of pop-ups
  • Make it easy to navigate
  • Use high-quality product images
  • Use a clear and concise copy

Mistake #2: Neglecting Optimization for Mobile Devices

Mobile optimization is crucial for any e-commerce website. With over 50% of internet traffic coming from mobile devices, neglecting mobile optimization is a big mistake. Here's how to avoid this mistake:

  • Use a responsive design
  • Optimize images and videos for mobile
  • Make sure the website loads quickly on mobile
  • Make it easy to navigate on mobile

Mistake #3: Ignoring Search Engine Optimization (SEO)

Search engine optimization (SEO) is vital for any website, especially e-commerce websites. Ignoring SEO means that your website won't show up in search engine results. Here's how to avoid this mistake:

  • Conduct keyword research and use relevant keywords throughout the website
  • Use meta descriptions and title tags
  • Optimize images and videos
  • Use internal and external links
  • Write high-quality content

Mistake #4: Ignoring User Experience (UX) of the eCommerce Site

User experience (UX) is everything when it comes to e-commerce websites. A poor user experience will turn customers away. Here's how to avoid this mistake:

  • Use a clean and simple design
  • Make it easy to navigate
  • Use high-quality product images
  • Use clear and concise copy
  • Make it easy to checkout

Mistake #5: Not Having a Clear Call to Action (CTA)

A call to action (CTA) is the next step you want your customers to take after visiting your website. Without a clear CTA, customers won't know what to do next. Here's how to avoid this mistake:

  • Use clear and concise copy for your CTA
  • Make the CTA prominent
  • Use action-oriented language
  • Use contrasting colors

FAQs

What is the most important thing to remember regarding eCommerce website design?

The most important thing to remember is to keep it simple. Don't cram too much into your website, and make it easy to navigate.

Why is mobile optimization important?

Mobile optimization is essential because over 50% of internet traffic comes from mobile devices.

Why is SEO important for eCommerce development?

SEO is vital for e-commerce websites because it helps your website show up in search engine results. And let's be honest, if your website isn't showing up on the first page of Google search results, then you might as well be running a lemonade stand in the middle of the Sahara desert.

What's the difference between UX and UI?

UX stands for User Experience, while UI stands for User Interface. Think of it this way: UX is how your website feels, while UI is how it looks. You want both to be top-notch if you want customers to stick around.

What's the best way to create a clear call to action on e-commerce websites?

The best way to create a clear call to action is to use action-oriented language, make the CTA prominent, and use contrasting colors. You want your customers to know exactly what to do next, like a well-trained dog.

Conclusion: Proper Navigation, a Smooth Checkout Process and Mobile Optimization Will Make Your eCommerce Platform Shine

Congratulations, you made it to the end! We hope you found this guide on the top 5 mistakes in e-commerce custom website design helpful and entertaining. Remember, designing an e-commerce website can be challenging, but avoiding these mistakes will help you create a website that stands out from the rest. Keep it simple, optimize for mobile, use SEO, focus on user experience, and have a clear call to action. And above all, don't forget to inject some humor into your website. After all, who doesn't love a good chuckle while shopping online?

About the author

Mate Karolyi

I’m Mate, the CEO of TRAVLRD. My journey in the web design realm began 7 years ago, and over time, I honed my skills not just in web design, but also in graphic design, web development, SEO, and digital marketing. I've always been passionate about creating and improving, which led me to a prestigious position as a jury member of the Top Design King Award.

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