February 26, 2023
Mate Karolyi

How to Increase Conversions with Custom Web Design

In today's digital landscape, having a strong online presence is crucial for businesses of all sizes. However, simply having a website is not enough. To succeed online, you need a website that is not only visually appealing but also optimized to convert visitors into customers. That's where custom design comes in. In this article, we will discuss how you can boost conversions with unique web design.

Why Custom Website Design Matters for Conversion Rate

Custom UX/UI design involves creating a website that is tailored to your specific business needs and goals. This means that your website is designed to reflect your brand, your unique selling proposition, and your target audience. When done right, it can help you:

  • Build trust with your audience
  • Improve user experience
  • Increase website traffic
  • Drive more conversions

With that in mind, let's dive into some tips and best practices that you can use to boost your conversion rate with unique web design.

Tip #1: Keep it Simple and Easy to Navigate

If you want to improve your website conversions, the first thing to do is to create a website that is easy to navigate. When you open a website looking for specific information, you want it to have a logical structure, right? The design elements should support the site visitors in their quest for understanding the main message of the website and find the relevant details. If the first impression of a website is cluttered, confusing, or difficult to navigate, visitors are more likely to leave without making the desired action. To avoid this, keep your design and layout simple and intuitive. Use clear and concise headings, and make sure your navigation menu is easy to find and use.

Tip #2: Use Color Psychology to Your Advantage

Color psychology can play a significant role in the success of a website’s design. Different colors can evoke different emotions and feelings, which can influence how visitors perceive your brand and products. For example, blue is often associated with trust and security, while red can be used to create a sense of urgency. By understanding the psychology of color, you can use it to your advantage to create an expert design that resonates with your audience and drives more conversions.

Tip #3: Optimize Your Call-to-Actions (CTAs)

The right use of call-to-actions (CTAs) can easily result in a boost in conversions. Those buttons are one of the most critical elements to improve website conversions. That's why it's worth consulting an experienced UI expert and using visitor activity tracker programs such as Hotjar for a higher conversion rate. Your website content might be great but keep in mind that the real function of your website is (usually) to sell. A well-designed CTA can encourage visitors to take action, whether that's signing up for your email list, making a purchase, or booking a consultation. To optimize your CTAs, make sure they are prominently displayed on your website, use clear and compelling language, and create a sense of urgency.

Tip #4: Use Social Proof to Build Trust - The Power of Testimonials

Social proof refers to the idea that people are more likely to trust and take action based on the actions and opinions of others. Incorporating social proof into your website design can help build trust with your audience and boost conversions. Examples of social proof include customer testimonials, social media followers, and reviews. Make sure to prominently display social proof on your website to increase its impact.

Tip #5: Optimize the User Experience on Mobile Devices, Decrease Load Time

With more and more people using portable electronic devices to browse the internet, optimizing your website for mobile devices is essential. A mobile-friendly website not only improves the user experience but can also improve your search engine rankings. To optimize for smartphones and tablets, use responsive design, resize your images, and make sure your website loads quickly on mobile devices.

FAQs

What makes custom web design different from pre-made templates?

A custom website design is tailored specifically to your business needs and goals, while pre-made templates offer a one-size-fits-all solution. With a great design, you can create a website that stands out from the competition and better reflects your brand identity.

How can I use color psychology to my advantage in custom web design?

Color psychology can be a powerful tool in web design. Different colors can evoke different emotions and feelings, which can influence how visitors perceive your brand and products. For example, blue is often associated with trust and security, while red can be used to create a sense of urgency. By using colors strategically, you can create a more engaging and persuasive website.

What is social proof?

Social proof refers to the idea that people are more likely to trust and take action based on the actions and opinions of others. Examples of social proof include customer testimonials, social media followers, and reviews.

Conclusion

Custom web design is an essential component of a successful online presence. By tailoring your website to your specific business needs and goals, you can create a website that not only looks great but also drives more conversions. By keeping it simple and easy to navigate, using color psychology to your advantage, strategically placing your call-to-actions, using social proof to build trust, and optimizing for mobile devices, you can create a website that converts visitors into customers. So, if you want to boost conversions on your website and grow your business online, consider investing in a unique web design.

About the author

Mate Karolyi

I’m Mate, the CEO of TRAVLRD. My journey in the web design realm began 7 years ago, and over time, I honed my skills not just in web design, but also in graphic design, web development, SEO, and digital marketing. I've always been passionate about creating and improving, which led me to a prestigious position as a jury member of the Top Design King Award.

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