March 8, 2023
Fanni Karolyi

The Benefits of Offering Free Shipping in E-Commerce Custom Website Design: A Free Ride to the Bank

Gone are the days when we had to leave our homes and venture into the world to buy goods. Today, e-commerce has made it possible to shop online, from the comfort of our couches. As a result, online shopping has become the new norm, and e-commerce businesses have taken over the market. However, with the rise of online shopping, customers have become increasingly aware of the extra charges they have to pay, such as shipping fees. As a result, offering free shipping has become an essential factor for e-commerce businesses to stay ahead of the competition. In this article, we'll explore the benefits of offering free shipping on your custom-designed e-commerce website.

Increased Conversion Rate

Do you know what's worse than getting stuck in traffic? Watching potential customers abandon their shopping carts due to high shipping fees. A study by the Baymard Institute found  that 61% of online shoppers leave their carts because of unexpected shipping costs. But, offering free shipping can be a game-changer. New customers are willing to spend up to 30% more on their orders if free shipping and delivery are included. By providing free shipping, you can reduce cart abandonment rates and increase conversions. It's a win-win situation for you and your customers.

Improved Customer Experience and Satisfaction

Have you ever had to pay an extra fee for delivery and felt taken advantage of? Your clients are feeling the same way. By eliminating the unnecessary charges that customers dislike, offering free delivery can help to boost customer happiness. Customers that are satisfied are more likely to return to your website for future purchases, which benefits your business.Furthermore, offering free delivery might make your consumers feel appreciated, resulting in favorable word-of-mouth referrals for your company.

Increased Customer Loyalty

Customer loyalty is the foundation of any successful e-commerce business. A free delivery strategy might assist you in developing a loyal consumer base. Consumers that feel appreciated are more inclined to return and make more purchases. Furthermore, offering free delivery can set you apart from your competitors, instilling loyalty and pride in your clients for picking your company. Customers who are pleased with your website are more likely to suggest it to others, bringing in  new customers and increasing your revenue.

Competitive Advantage

Are you tired of being stuck in traffic, watching your competitors speed past you? Offering free shipping option can give you a competitive edge. In today's world, e-commerce businesses are a dime a dozen. By providing free shipping, you can stand out from the crowd and attract customers who are looking for a deal. Additionally, offering free shipping can make your customers feel appreciated and valued, setting you apart from businesses that don't offer the same perks.

Increased Sales and Profits

Offering free shipping can initially seem like an expensive endeavor. But, in the long run, it can lead to increased sales and profits. By reducing cart abandonment rates and increasing conversions, you can boost your revenue.Plus, by creating a loyal customer base, you can increase repeat business and word-of-mouth recommendations, leading to more customers and more profits.

Setting a Minimum Order Value

If free shipping on all orders seems daunting, you can always set a minimum order value for the offer. By setting a minimum order value, you can offset the cost of free shipping and  encourage customers to spend more on your website. Plus, setting a minimum order value can help you reach a wider audience, attracting customers who are looking for a deal and increasing your sales and profits.

FAQs

Is offering free shipping expensive for eCommerce businesses?

While offering free shipping can be expensive, it can also lead to increased sales and profits. Additionally, you can consider setting a minimum order  value to qualify for free shipping,which can help to offset the costs by increasing the average order value.

How can I promote the lack of shipping costs on my e-commerce website?

You can promote free shipping on your website by creating a banner or pop-up that highlights the offer. Additionally, you can mention the offer in your product descriptions and on your checkout page.

Will offering a low shipping rate or free shipping hurt my profits?

While offering free shipping may initially reduce your profits,the increased sales and customer loyalty can lead to long-term profitability.

Conclusion: Keep Shipping Costs at a Minimum to Help You Boost Sales of Your eCommerce Store

In conclusion, offering free shipping in your online store can provide numerous benefits, including increased conversions, improved customer satisfaction, increased  customer loyalty, and competitive advantage. While offering free shipping may seem like a costly expense, it can lead to increased sales and long-term profitability. So, hop on board and offer your customers a free ride to the bank.

About the author

Fanni Karolyi

Gladly meeting you here, I'm Fanni, your trusted HR Manager at TRAVLRD.

I love the moment when our future colleagues are right at the doorstep of creating something remarkable with us. At that point we're almost strangers to one another, still we commit to a reasonably long relationship of mutual trust and cooperation. It's all about trust and clear, effective communication, and this is where we excel.

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