The Green House was established to address the need for a community-driven space offering engaging and fulfilling activities.
The Green House was established to address the need for a community-driven space offering engaging and fulfilling activities. Many residents in the city complained about the lack of entertainment options and a sense of boredom. The project is the client's solution to this problem, providing various activities to help individuals recharge, connect, and grow both individually and collectively.
One of the goals of the project was to make a positive impact on the world by promoting wellness, creativity, and community. By empowering individuals, the client believes that a ripple effect will spread positivism and good in the world.
The intention-behavior gap: The discrepancy between what people intend to do and what they end up doing.
Status quo bias: The tendency for people to prefer the current state of affairs over a change, even if the change may be beneficial.
Fear of the unknown: A common fear is when people are unsure of the outcomes of a particular action.
Novelty bias: The preference people have for new or novel experiences over familiar ones.
Procrastination: The tendency for people to delay or postpone actions that require effort or are perceived as unpleasant.
Approach-avoidance conflict: A psychological conflict that occurs when a person is simultaneously attracted to and repelled by a particular goal or action.
1. Our Concept
2. Overcoming Initial Challenges
3. Graphic Solutions
4. Airbnb Integration
5. "Whole" Application
The Green House Project's concept is centered around creating a supportive and inclusive community that promotes wellness, creativity, and a sense of belonging. By offering a diverse range of engaging activities and experiences, The Green House aims to empower individuals and help them grow both personally and collectively. The project recognizes the importance of fostering a sense of belonging and the value of bringing like-minded individuals together. This community-driven approach allows members to share their experiences, learn from one another, and make a positive impact on the world.
To increase familiarity with the various activities and experiences offered by The Green House Poject, educational content was created to inform and engage the audience. This content not only showcases the benefits of each activity but also provides valuable insights and tips, allowing individuals to make informed decisions about their participation and fully embrace the opportunities provided.
Recognizing the value of real-time interaction and engagement, The Green House Project offers online live classes. These classes allow the audience to directly connect with instructors and fellow participants, fostering a sense of community and encouraging active involvement in the learning process.
The project maintains a strong and consistent presence on various social media platforms, providing updates on activities, events, and other relevant information. This engagement strategy helps to create a strong connection with the audience, ensuring that they feel informed, involved, and inspired.
To create a more personal connection with the audience, The Green House has introduced the face of the brand, who serves as a relatable and recognizable figure that embodies the project's values and goals. This strategy helps to humanize the brand and make it more approachable for potential participants.
YouTube channel has been established to showcase their activities and experiences, as well as to share valuable insights, tips, and stories from the community. This platform allows the project to reach a broader audience and demonstrate the impact it has on individuals and the community as a whole.
With The Green House project's close connection to nature and mindfulness, our gifted graphic designer concentrated on developing visually appealing and engaging elements that embraced the essence of the natural environment and serenity. Utilizing organic shapes, earthy color palettes, and soothing imagery, our team effectively captured the spirit of The Green House, creating a brand identity that resonates with its target audience and leaves a lasting impression on potential clients and community members.
In the context of The Green House Project, typography plays a crucial role in ensuring overall readability and user experience. We tried to meticulously select suitable fonts and typographic treatments to maintain a consistent and professional appearance throughout the project's visual materials. This attention to detail resulted in content that is easy to read and visually appealing, further strengthening the brand's identity and message.
To further enhance The Green House project's nature-inspired and mindful theme, custom illustrations were incorporated into the visual identity. These illustrations, depicting elements of nature like flora and fauna, helped to create a cohesive and visually rich experience across all marketing materials, website design, and social media platforms. By integrating these illustrations, the graphic designer successfully elevated the project's aesthetic and communicated its unique values, setting it apart from competitors and creating a memorable brand presence.
Introducing The Green House project on the client's Airbnb listing to inform guests about the communal spot and attract those interested in joining the classes and experiences. The client has achieved the status of a Superhost. As per the target audience we have crafted over ten different personas to address potential clients with varying needs and preferences.
The app to recreate the experience of practicing with others in a classroom but online is currently under development. This will allow users to participate at their convenience without sacrificing the sense of community.
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